Welcome to the Reddit Community Deli, an immersive experience built from real conversations that take place on Reddit. The deli is having a moment and people on Reddit are obsessed—conversations about deli culture jumped 4x in just the past year. We’re here for it, and we’re bringing it to Cannes. It’s a place to connect, refuel and belong. Just like Reddit.
As AI reshapes discovery, human perspective is more valuable than ever. The way people discover, trust and buy has shifted. At Cannes, learn why Reddit is at the center of the new consumer decision journey, and how community-driven conversations are vital to the shopping experience. Come hungry and leave inspired with a new playbook for navigating the path ahead.
Join us for fresh connections, insights you won’t find in any report, and an exclusive look at what’s next. Grab something to eat, stay for live programming and join in on conversation about what’s shaping culture, influence and community. Authentic conversations between real people have always driven influence on Reddit.
Learn why Reddit is your best compass for navigating the new customer decision journey. Discover how the next generation Reddit Community Intelligence™ and the latest ad solutions are fueling creativity and performance. Get inspired as industry thought leaders share what’s actually working via live, unfiltered discussions.
The best stories in marketing come from real conversations — and we want to hear yours. At our Cannes interview studio, we'll be sitting down with thought leaders from brands, agencies and partners to discuss what's driving their business, what's inspiring their creativity, and what's next. We'll be hosting interviews Monday through Wednesday.
Reach out to your sales partner to learn more.
Location: Reddit Community Deli
Every day, people on Reddit ask for recommendations like, "What small item improves daily life?" At Cannes Lions, we’re doing a daily reveal of redditors’ recs and their favorite products from some of their most-talked-about businesses. Make sure you stop by at 11:30AM Monday - Thursday to get the inside scoop and some very special surprises!
Location: Reddit Community Deli
In a world of fragmented attention, the most successful brands are moving beyond broad messaging to nuanced community immersion.
This panel, moderated by Christina Kavalauskas (Reddit’s Global Head of KarmaLab), with speakers David Hartman from Walmart (Vice President of Creative) and Christina Fair from L'Oréal North America (President of Consumer Products Division) explores how to translate subreddit insights into high-impact shopping campaigns. We’ll examine why the purchase journey is migrating to Reddit - where 84% of shoppers find their buying confidence - and how creative leaders can harness the platform’s uniquely influential environment to turn human truth into creative results.
Location: Reddit Cabana at Brand Beach
For our second year partnering with Digitas at Cannes, Reddit is hosting an elevated wine tasting experience centered around community intelligence, loyalty, and audience connection. Set within the intimate atmosphere of 1862 Wines, the event will bring together senior agency leaders and clients for thoughtful conversation and a curated tasting journey exploring the evolving role of passionate communities in shaping modern brand affinity.
The B2B journey has been rewritten. The most influential moments in your buyer's decision are ones you'll never see in your attribution report. The brands pulling ahead have learned to influence the conversations they can't control.
Join us for an AMA-style conversation moderated by Kate Kamel from Reddit (Senior Director of Sales) with marketing leaders Whitney Magnuson from Zoom (Head of Brand and Media) and Dave Steer from Webflow (Chief Marketing Officer), Sarah Meron from IBM (Chief Communications & Brand Officer), joined by Reddit's Laura Nestler (EVP of Community), as they share advice about navigating the dark funnel, earning peer trust, and showing up in the moments that actually move buyers.
Location: Reddit Community Deli
The Art of Conversation is an intimate gathering of agency leaders for a private audience with Steve Huffman, Jen Wong and our executive team. It's a chance to slow down, share perspectives, and connect through meaningful discussion in a relaxed setting away from the Croisette.
The evening will combine conversation, entertainment and an immersive dining experience, bringing together a small group of peers for thoughtful dialogue, unexpected moments, and the kind of exchanges that only happen when the noise of the festival fades away.
No panels. No presentations. Just great company, great food, and great conversation.
In partnership with WPP, an invite-only health-oriented breakfast bringing together senior marketers to explore how Reddit-powered insights are unlocking new ways to understand culture, conversation, and patient perspectives. The session will include a moderated discussion featuring Rob Turnbull, Head of Insights, EMEA, Laura Nestler, EVP of Community, and additional speakers to be confirmed.
The best stories in marketing come from real conversations — and we want to hear yours. At our Cannes interview studio, we'll be sitting down with thought leaders from brands, agencies and partners to discuss what's driving their business, what's inspiring their creativity, and what's next. We'll be hosting interviews Monday through Wednesday.
Reach out to your sales partner to learn more.
Location: Reddit Community Deli
Throughout Tuesday, Reddit will take over a dedicated cabana space within Dentsu’s Beach House — creating a relaxed environment just off the Croisette for Dentsu leaders, clients, and partners to connect and recharge throughout the day. The space will feature hosted moments inspired by Reddit’s broader perspective on community, conversation, and the evolving consumer decision journey.
Digital communities, interactive experiences, and the rapid speed of culture and technology advancements are redefining fan loyalty and engagement—and raising new challenges for how brands make an impact amidst it all.
Moderated by WPP Media US CEO Nancy Hall, join Electronic Arts’ Julie Foster (SVP, EA Experiences), Reddit’s Rob Gaige (Global Head of Insights), and DoorDash’s Gina Igwe (VP of Brand, Creative, and Consumer Marketing).
At Dentsu’s Beach House, Reddit's Global Head of Business Marketing Susan Billingsley will join fellow industry leaders for a conversation exploring how AI is reshaping brand discovery, trust, and decision-making — and why human conversation and community validation matter more than ever. Additional panelists from leading global brands to be announced.
Location: Dentsu Beach House
Every day, people on Reddit ask for recommendations like, "What small item improves daily life?" At Cannes Lions, we’re doing a daily reveal of redditors’ recs and their favorite products from some of their most-talked-about businesses. Make sure you stop by at 11:30AM Monday - Thursday to get the inside scoop and some very special surprises!
Location: Reddit Community Deli
In partnership with UM, an invite-only event with Susan Kingston-Brown (UM Global President) in conversation with Jim Squires (Chief Marketing Officer, Reddit) and Xav Reeves (UK CEO, AMV/BBDO) exploring how discovery is changing, the role of human validation in that shift and what brands can do to turn community-driven insights into action.
Location: Reddit Cabana @ Brand Beach
You don't earn a citation by writing for the algorithm — you earn it by doing something worth talking about. The community no longer follows the campaign, it feeds it: the authentic, human conversations that real-world experiences create are exactly what today's search and answer engines trust and surface. Join us for a deep dive into how brands are turning experiential into a visibility strategy as Reddit's Susan Billingsley (Head of Global Customer Marketing) hosts a conversation with James Finn from Audible (Head of Brand and Creative), Benja Juster from HubSpot (Lead Creative Producer, Global Events), Alejandro Pinillos from Mars (Chief Marketing Officer, Mars Snacking, Europe & Central Eurasia), and Nate Schreiber from experiential agency, CIVIC (co-CEO). You'll leave with a new, research-backed playbook for creating experiences offline that generate trusted, human content online. Because trust is the one thing you can't optimize your way into — you have to earn it.
Location: Reddit Community Deli
The best stories in marketing come from real conversations — and we want to hear yours. At our Cannes interview studio, we'll be sitting down with thought leaders from brands, agencies and partners to discuss what's driving their business, what's inspiring their creativity, and what's next. We'll be hosting interviews Monday through Wednesday.
Reach out to your sales partner to learn more.
Location: Reddit Community Deli
The brands dominating world markets don’t just think global, they’ve mastered something far more powerful: the art of winning across borders.
Join us for a fireside chat featuring Jim Squires, Chief Marketing Officer of Reddit and Susan Kingston-Brown, Global Brand President at UM Worldwide and moderated by Kimeko McCoy, Senior Marketing Reporter at Digiday.
This will be followed by a panel conversation moderated by Reddit’s Paul Peterman (VP of Global Strategic Partnerships) with Paul Richardson-Owen, from OMD (Chief Digital Transformation Officer) and Shyam Venugopal from PepsiCo (SVP, Global Marketing and Media Transformation) who will explore how some of the world’s most successful brands are managing global identity while navigating cultural complexity, staying relevant in local markets, and turning fragmentation into a competitive advantage.
Location: Reddit Community Deli
Every day, people on Reddit ask for recommendations like, "What small item improves daily life?" At Cannes Lions, we’re doing a daily reveal of redditors’ recs and their favorite products from some of their most-talked-about businesses. Make sure you stop by at 11:30AM Monday - Thursday to get the inside scoop and some very special surprises!
Location: Reddit Community Deli
Escape the noise. Join the conversation.
For a second year, Reddit returns to La Guérite for one of Cannes’ most sought-after gatherings; an intimate, off-the-record island lunch designed for senior leaders who value substance over spectacle.
As the festival grows louder, faster, and more crowded, we’re once again creating space for something different: genuine connection, candid conversation, and time with the people shaping what comes next.
Just a short boat ride from the Croisette (with transfers taken care of), this private lunch brings together a handpicked group of industry leaders and Reddit executives in an iconic setting to discuss the future of brands, media, culture, and growth.
As discovery becomes increasingly automated by AI, the dynamics of decision-making are shifting. This session, led by Reddit, explores how consumer behavior is evolving in an AI-mediated landscape and why trusted communities and authentic human perspectives are becoming more critical than ever in shaping choices.
Fangirls are some of the most effective marketers you've never studied. They've cracked the code on spotting cultural signals early, building fiercely loyal communities and turning niche obsessions into movements.
Join us for a conversation moderated by Sara Wilson, community-powered Brand Strategist from SW Projects, Rachel Lowenstein (Cultural Strategist & Content Creator), Reddit's Laura Nestler (EVP of Community), and creative team Selma Ahmed and Genevieve Gransden from DAVID London (Executive Creative Directors), as they decode fangirl communities and how they work. You'll gain a new fluency in the mechanics of community, belonging, and trust, and leave with a growth playbook that your competitors won't see coming.
Location: Reddit Community Deli
Cannes Lions is the world’s premier gathering for the advertising, marketing, and creative industries. As brands increasingly look toward cultural intelligence and market growth opportunities, the Latino community stands as one of the most powerful, misunderstood, creative, and economic engines.
This mixer event explores the roadmap for the next 25 years, in which Hispanics will transition from a “growth segment” to the primary driver of the American middle class. Attendees will examine how community platforms act as trust engines, shaping consumer influence and cultural narratives in ways traditional media cannot, and engage in a candid conversation on bicultural identity as the new general market.
Location: Reddit Cabana at Brand Beach
Reddit Presents: r/RealTalk
An Honest Conversations Happy Hour
Every day, millions of people come to Reddit to share experiences, ask questions and have the conversations they can't have anywhere else. Join Reddit and WACL at the Empower Café for a relaxed evening celebrating the power of authentic dialogue, community and connection. Together, we'll bring the spirit of Reddit's most engaging conversations offline, creating space for women across our industry to share perspectives, learn from one another and build meaningful relationships.
Location: WACL Empower Cafe
Every day, people on Reddit ask for recommendations like, "What small item improves daily life?" At Cannes Lions, we’re doing a daily reveal of redditors’ recs and their favorite products from some of their most-talked-about businesses. Make sure you stop by at 11:30AM Monday - Thursday to get the inside scoop and some very special surprises!
Location: Reddit Community Deli
